KONY 2012

by Ken

KONY 2012 has taken the world by storm, but what is KONY 2012 and what is it trying to do?

If you’ve been on Facebook or Twitter lately, you will most likely have heard about the KONY 2012 Campaign. Of course, the name is a bit confusing (when I first saw it I thought it was an international photography competition and because I suck at taking photos I didn’t bother looking it up).

KONY 2012’s missions it to make an Ugandan called Joseph Kony famous. Who is he? Joseph Kony is the leader of a rebel group in Uganda called the Lord Resistance’s Army (LRA). However, the rebel group isn’t there to protest against the Ugandan government or anything, it’s simply there to maintain Kony’s influence in northern Uganda. (In the banner I posted above, Kony is compared to Hitler and Bin Laden, but that he is even worse than these people [who are considered pretty evil people in history]).

Joseph Kony isn’t simply a leader of a rebel group. The LRA abducts children and forces them to become child soldiers, kill their parents, destroy the faces of others, and if the children refuses, they are killed. So far, the LRA has operated for 20 years and has abducted over 30,000 children. That is enough to make Joseph Kony a number #1 world criminal, but he is still running free.

Joseph Kony

By raising awareness about Joseph Kony, Invisible Children (that’s the name of the organization behind KONY 2012), hopes that people will be supporting Kony’s arrest. Of course, that wouldn’t be easy. Kony has already went into hiding in the thick forests of the Congo, and it will be no easy task to find him (and disarm and arrest him too).

This isn’t a campaign without controversy though. Where does the money go? How is the money used? Is Invisible Children simply trying to cash in on a problem that’s going on for 20 years? I believe that Invisible Children has already released a page addressing many of the concerns, but stil it’s a controversy.

Personally, I think that KONY 2012 is a perfect example of how social media has changed our world. Of course, I wasn’t born yet, but 20 years ago it would have been impossible to spread something this quickly. Over 4 days, the video has had nearly 50 million views. That’s incredible. It also allows us to see the potential that social media has- it’s only the matter of us being able to utilize it or not.

If you’d like to learn more about KONY 2012, please visit their website and watch this video: